Business goodwill is that portion of a business’ value associated with the business itself. It includes things like footprint, brand recognition, supplier relationships, training, support, marketing, market share etc. Business goodwill is transferable from one owner to another, it is sellable.

The other part of Goodwill is personal goodwill this is the portion of a business’ value associated directly with its owner. Things like the owner’s name, reputation, contacts, skills, and abilities. For many Newsagencies the majority of their value is tied up in personal goodwill. Unfortunately, personal goodwill only has value to the current owner, and is therefore difficult to sell.

A prospective newsagency buyer will usually look for a newsagency with a higher business goodwill. From the buyer’s perspective, a newsagency with more business goodwill is worth more of a premium price as the business is more likely to remain profitable once it has changed hands.

newsXpress provides its members with strategies, product offers and regular in-business support to help build business goodwill and thereby make the business more value. This is a key aspect of our mission and a key point of difference of newsXpress.

newsXpress Beechworth had this focus in mind when designing their front window display for the HOT ink! 11 promotion. Beechworth is well known as a beautiful Australia historic town and a popular holiday destination, the residents and local businesses put considerable effort into local events and using this as a basis for promotions makes good business sense.

Ian and Tracy’s daughter Rachael incorporated the exceptional point of sale posters supplied by newsXpress along with the oversized autumn leaves celebrating the local Harvest Festival to spectacular effect in creating this front window display - so well in fact she has been appointed to oversee all window displays from now on.

Our mission is to make newsXpress newsagencies the most successful and sought after newsagencies in Australia.

Simple.  To the point.  This mission defines every decision we make, every supplier relationship we negotiate, every marketing startegy we develop and every contact we have.  It goes to the heart of the newsXpress difference.

We back our mission by not locking members into long contracts.

Click here for a list of participating stores.

In store planograms have been developed in three different sizes to suit every stores unique layout or space requirement along with simple to co,plete order forms for the correct quntity of stock required. newsXpress have worked diligently with Bostik to stremline the order, replenishment and service processes to ensure maximum opportunity to provide positive returns to members.

One such small element in the STOCKTAKE SALE brochure is a coupon offering a discount on computer cleaning products. It is rewards like this which are used by smart retailers to derive the maximum value from marketing collateral. The STOCKTAKE SALE brochure is multi-layered and aimed to have broad appeal. The cleaning coupon helps us reach into the home office space, other aspects of the brochure help us elsewhere. We will publish the brochure here once it is in the marketplace.

This is another example of the newsXpress difference.

We have also caught out some suppliers claiming newsXpress preferred supplier status when they do not have this.  Such a false claim will only hurt their business.

newsXpress is a proud energetic retail channel.  It is natural suppliers what to be part of what we are doing.  We work hard to build balance and equity for our members, suppliers and ourselves.  Our preferred supplier program drives this.

With 28 days still to go before the celebrated ‘Red Nose Day‘, newsXpress members are already advising of strong sales of merchandise.  Several stores have placed re-orders - what a success!

The photo above is the counter top unit in action at newsXpress Kin Kora.

The just in magazine bookmarks are part a broader and considered strategy developed by newsXpress to use consumer touchpoints in-store to build the shopping basket.

With excellent traffic in newsagencies, the opportunities for using the store itself to achieve this are excellent.  The keys we have discovered are: consistency, a professional approach and adding value.  The magazine just in bookmark ticks each of these boxes.