Get organised for 2009 is the call to action in our marketing collateral around diaries and calendars this year.  newsXpress is helping its members leverage excellent diary and calendar sales this year through marketing collateral like the A5 brochure in the photo.  Many of our members are using this to draw shoppers in.  The key brands focus as well as a strong environmental message are helping to drive success.

Thanks to excellent negotiation by newsXpress we have been able to deliver very competitive pricing to our members and thereby strengthened the economic value of the diary and calendar categories.  Some new members find that their entire year’s membership fee is funded from the additional margin they make from one season of calendars.

newsXpress has produced a brochure promoting calendars and diaries for our members. This handy brochure promotes range - critical in the specialist calendar marketplace. The brochure is another of the resources our merchandise and marketing teams creates for members to use in-store and externally to drive traffic and achieve more profitable baskets.

Calendars have been a focus of newsXpress since the group started seven years ago. Our calendar strategy is more developed than any other newsagency marketing group from what we can see. Our members make better margins and have access to category specialists who help drive better margin and guide ranging decisions. The bottom line is, well, the bottom line. Calendars can be very lucrative for newsagents who embrace the newsXpress / calendarXpress strategies wholeheartedly.

The brochure features respected brands such as Hallmark, Collins Debden, Bartel and Browntrout to name a few.

Further to the post on September 15 ‘Calendar Season in Full Swing‘, newsXpress Beechworth have forged full steam ahead with their Calendar and Diary displays.

Using the advice, experience and supplier relationships negotiated through newsXpress and in particualr our resident calendar expert Michelle Caia coupled with innovative local area marketing that has seen newsXpress Beechworth take out several prestigious industry awards in recent times. Tracy and her team have developed an early strategy to capture new sales as well as satisfying regular customers, such as the local council who like to organise their calendar & diary requirements very early.