newsXpress has partnered with the respected Chocolatier brand for premium Easter chocolate products.  From single eggs to gift packs, newsXpress newsagents are able to source an excellent range of Easter chocolate products.  We are especially pleased to have available the Pink Ribbon related Easter range - the sale of which raises funds for the National Breast Cancer Foundation.

The relationship with Chocolatier is part of the new national confectionery strategy announced earlier this year - this strategy unlocks an excellent range of confectionery products for newsXpress members at competitive prices.

Following up the tremendous success with the newsXpress Morish Nuts offer for Father’s Day, last month we launched an exclusive Christmas pack for our members. We are supporting this initiative with free marketing collateral in store including double sided A2 posters. Poster packs were sent to all stores regardless of size. The posters follow the same visual theme of our other Christmas posters - creating a professional and consistent in-store story.

One of our goals is to deliver gift opportunities to our members around which they can promote easy gift giving to their customers. Easy decision making is crucial for gifts in a newsagency as they are often an add-on purchase. Hence the focus not only on excellent product but also professional collateral to position the gift.

Having successfully introduced the Morish products to newsXpress stores and the newsagency channel more widely, newsXpress members are embracing the Morish Christmas offer.  These gift packs are excellent value gifts for men and women.  The packaging is typical stunning Morish design.  The products themselves are even better - a great range of tastes and of excellent quality.  We like the Morish gift packs because they work nicely in a newsagency in a gift department or on a gift table.  They present a tremendous point of difference to the usual boxes of chocolates that supermarkets and other retailers carry this time of year.

newsXpress works hard to provide members with excellent product choices.  Morish, like other products in our Christmas offer, is not a mandatory line.  We present opportunities like this to members and leave it up to them to make the decision which is right for their store and circumstances.

The newsXpress exclusive Dad’s Nuts promotion for Father’s Day is working very well across our stores. This exclusive product from Morish is popular with newsXpress customers and team members. In the Father’s Day gift bag there is a selection of tasty Morish product along with a discount coupon for a future purchase.

newsXpress is pleased to offer this and other exclusive deals for Father’s Day.

newsXpress Kin Kora are always at the forefront of innovative and visually stunning merchandising. Early indications are that Father’s Day will be no different as seen in the following pictures.

Sarah and the team have fully embraced the exciting and delicious range of Morish Nuts, and in particular the newsXpress exclusive ‘Dad’s Nuts’ pack. Also seen is the Hallmark Alliance marketing material with the fantastic Jag watch on offer as a prize in each store.